The Cambridge Primark opens tomorrow in Burleigh Street (the revamped John Lewis building ). To promote the opening of Primark they used today ten walking billboards as part of a targeted marketing campaign from Look Media UK. I thought it was highly effective and looked rather cool.
|From Primark in Cambridge|
Here is a little slideshow:-
Primark is the first major (Over 50,000 sq ft) new store in Cambridge since the opening of the Grafton Centre. There website for a job is here