Geoff Jones

My notes from yesterdays forum organised by Latitude and New Media Knowledge.:-

Paul Doleman kicked off with Nielsen woes with lawsuits and Saatchi demanding lower TV advertising rates and that interruption marketing isnt working (Their handout showed that CPC for casino has dropped from £7 to £3 (no wonder there are so many splogs!)

Alan Moore started off with “The revolution won’t be televised” and “Companies are from Mars Customers are from Venus” quoting statistic that buy cycle on mobile phones is now to 6 days.

Interuption versus engagement marketing success of Pop Idol making £122m for ITV also 30% of people who texted USA show ere first time texters, Guinness visitor centre, Weekend Warriors all about participation.

Adriano Cronin-Lukas – Confusing landscape, online underworld, big difference between network and channel, voluntary conversations,. Kryptonite saga, How FedEx blew it, How Tom Coates uncovered the Cillit fiasco.

Blogging cheapest publication tool. Henry Copeland – consumer generated media is a oxymoron

Bypass gatekeepers, building brands on individuality

Dominique Busso – VNU 60 magazines, 17 territories teamed up with Gizmodo for Europe, difference between freshness (blogs) and quality (editorial)

Alex Bellinger – Podcasting personal engaging portable, personal voice personal choice, need to develop audio personality, building engagement, Simonsays, Podscope to search, audio clip comments possible

Quite lively dscussion obviously a lot of interest in blogging getting underway.

People met; Jon Danzig, Damien Senn, Robin Brownsell,

Thank you to Hannah at NMK for inviting me.

Event took place at The Adam Street club which seemed a great place to hang out. (Anyone out there to invite me to join 🙂 )

Adrian has just pointed out to me that I havent mentioned my latest venture here.

This venture is a follow on from Our Social World. The primary intention of OSW was to introduce Cambridge businesses to blogging. This largely failed although the conference was succesful in different ways, especially in finding out about other Cambridge bloggers.

My latest idea , CambridgeBlogs is to create a list of all existing Cambridge blogs and to generate a river of news style feed of all postings from Cambridge. I then want to host a Cambridge bloggers event at say CB2 or maybe at my house. From this we can spread the word to other Cambridge businesses.