Here is the latest on Tesco’s bid to make the USA a healthy country. Text courtesy of The Arizona Republic
“The minisupermarkets, dubbed Fresh & Easy Neighborhood Market, will begin to open late this year in the Phoenix area and other Western cities. Tim Mason, Tesco USA chief executive officer, officially announced the Fresh & Easy name and revealed more details about its launch to Valley officials and business leaders.
The chain’s emphasis will be on fresh produce and healthful, ready-to-eat meals sold for affordable prices but not British food. [My emphasis]
Mason said. “It is very deliberately designed to meet the needs of the 21st-century American consumer.” In Tesco’s eyes, those needs don’t include smoking: The stores won’t sell cigarettes or tobacco products
“We’re going to encourage a healthy lifestyle,” Mason said, adding that Tesco’s private brand products won’t contain added trans fats, artificial colours or flavours.
Thanks to Hugh for the pointer to Raving Lunancy who has the link to The Arizona Republic