Inveterate dabbler in business, travel, gadgets & life

Loic Le Meur Blog: Meeting Steve Ballmer in Munich…

I just love this classic:-
Loic “Are blogs important for Microsoft ?”
Steve Ballmer “Oh yeah, we now have about 20 million,…. , how many do you have ?”
Loic “about 10 million”

Amazing this blog world and Loic you look very cool in a suit and tie!

From http://www.loiclemeur.com/english/2005/10/meeting_steve_b.html

Google Reader (aggregator)

Here is googles new aggregator – import subscriptions not working for me currently

From http://business2.blogs.com/business2blog/2005/10/google_reader.html

Online Marketing at the Crossroads

My notes from yesterdays forum organised by Latitude and New Media Knowledge.:-

Paul Doleman kicked off with Nielsen woes with lawsuits and Saatchi demanding lower TV advertising rates and that interruption marketing isnt working (Their handout showed that CPC for casino has dropped from £7 to £3 (no wonder there are so many splogs!)

Alan Moore started off with “The revolution won’t be televised” and “Companies are from Mars Customers are from Venus” quoting statistic that buy cycle on mobile phones is now to 6 days.

Interuption versus engagement marketing success of Pop Idol making £122m for ITV also 30% of people who texted USA show ere first time texters, Guinness visitor centre, Weekend Warriors all about participation.

Adriano Cronin-Lukas – Confusing landscape, online underworld, big difference between network and channel, voluntary conversations,. Kryptonite saga, How FedEx blew it, How Tom Coates uncovered the Cillit fiasco.

Blogging cheapest publication tool. Henry Copeland – consumer generated media is a oxymoron

Bypass gatekeepers, building brands on individuality

Dominique Busso – VNU 60 magazines, 17 territories teamed up with Gizmodo for Europe, difference between freshness (blogs) and quality (editorial)

Alex Bellinger – Podcasting personal engaging portable, personal voice personal choice, need to develop audio personality, building engagement, Simonsays, Podscope to search, audio clip comments possible

Quite lively dscussion obviously a lot of interest in blogging getting underway.

People met; Jon Danzig, Damien Senn, Robin Brownsell,

Thank you to Hannah at NMK for inviting me.

Event took place at The Adam Street club which seemed a great place to hang out. (Anyone out there to invite me to join 🙂 )

Revolution Health Group Announces Initial Acquisitions;

The new generation of health care starting up. Revolution Health is obviously a company to watch.

Retail-based convenient health care centers that provide fast, affordable treatment for routine medical conditions with RediClinics.

They also bought a stake in InterFit Health ( ), one of the USA’s largest providers of retail health screenings and immunizations delivered in retail outlets and at employer worksites. For example, this fall, InterFit will offer low-cost flu shots to shoppers in every Wal-Mart and Sam’s Club in the United States.

Interesting that they have also bought Wondir a question and answer site.

I wonder how long before we get Tesco clinics here in the UK. It all seems an excellent idea to me. Maybe I should float some of my other health ideas with Revolution Health.