Inveterate dabbler in business, travel, gadgets & life

Big Data Magic Source

Fun Talk last night was by David Stillwell a Cambridge University Lecturer in Big Data Analytics & Quantitative Social Science and
Academic Director of the Psychometrics Centre. Even though it did cost £5 for entry as it was put on by  CSAR.

Once again I forgot to take my phone so no images of his many slides. He originally developed the MyPersonality app on Facebook between 2007-12 which garnered over 6 million profiles predating the Cambridge Analytica scandal interestingly 30% of folks opted to give him their FB data,

His latest offering is https://applymagicsauce.com/   where you upload a zip file of your FB data. This is what it predicted for me from my posts and separately for my comments:

The following prediction is based on 4363 Facebook posts, from which 57743 words were used

Age

33

Your digital footprint suggests that your online behaviour resembles that of a 30-39 years old

Psychological Gender

Average (50%)
  • 16%
    Masculine
    Feminine
Your digital footprint suggests that you are Male

Big 5 Personality (Predictions are expressed as percentiles)Take personality test

Average (50%)
  • Conservative and Traditional
    51%
    Liberal and Artistic
  • Impulsive and Spontaneous
    56%
    Organized and Hard Working
  • 37%
    Contemplative
    Engaged with outside world
  • Competitive
    51%
    Team working and Trusting
  • 44%
    Laid back and Relaxed
    Easily Stressed and Emotional

Openness to experience describes a dimension of personality that distinguishes imaginative, creative people from down-to-earth, conventional people.

Your digital footprint suggests that you are aware of your own feelings but don’t get carried away with your imagination either. You might say that you embrace change when it is necessary while still resisting it when you think it is not, and that beauty is important to you, but it’s not everything.

Conscientiousness concerns the way in which we control, regulate, and direct our impulses.

Your digital footprint suggests that you are random and fun to be around but can also plan and persist when life requires it. It appears that depending on the situation, you can make quick decisions or deliberate for longer if necessary.

Extraversion is marked by pronounced engagement with the external world, versus being comfortable with your own company.

Your digital footprint suggests that you are similar to people who prefer low-key social occasions, with a few close friends. You might say that it’s not that you are afraid of large parties; they’re just not that fun for you.

Agreeableness reflects individual differences in concern with cooperation and social harmony.

Your digital footprint suggests that you get along well with others, especially once they have proved themselves to be trustworthy. You seem to have a healthy scepticism about others’ motives, but that doesn’t stop you from considering others to be basically honest and decent.

Neuroticism refers to the tendency to experience negative emotions.

Your digital footprint suggests that you are generally calm. You come across as someone who can feel emotional or stressed out by some experiences, but your feelings tend to be warranted by the situation.

Leadership Potential 

 

Average

 

49%

Jungian Personality Type 

Introverted Sensing Thinking Judging

ISTJs thrive on organisation. They keep their lives and environments well-regulated. They bring painstaking attention to detail in their work and will not rest until satisfied with a job well done. ISTJs are faithful, logical, organized, sensible, and earnest traditionalists. They earn success by thoroughness and dependability. Shutting out distractions, they take a practical, logical approach to their endeavors. Realistic and responsible, they work steadily toward their goals. They enjoy creating order in both their professional and personal lives.

ISTJs are persons of thoughts and (sometimes) emotions. They prefer dealing with the present and factual, using various options to make decisions.

 

The following prediction is based on 3117 Facebook comments, from which 34925 words were used

Age

33

Your digital footprint suggests that your online behaviour resembles that of a 30-39 years old

Psychological Gender

Average (50%)
  • 25%
    Masculine
    Feminine
Your digital footprint suggests that you are Male

Big 5 Personality (Predictions are expressed as percentiles)Take personality test

Average (50%)
  • Conservative and Traditional
    51%
    Liberal and Artistic
  • Impulsive and Spontaneous
    55%
    Organized and Hard Working
  • 41%
    Contemplative
    Engaged with outside world
  • 49%
    Competitive
    Team working and Trusting
  • 44%
    Laid back and Relaxed
    Easily Stressed and Emotional

Openness to experience describes a dimension of personality that distinguishes imaginative, creative people from down-to-earth, conventional people.

Your digital footprint suggests that you are aware of your own feelings but don’t get carried away with your imagination either. You might say that you embrace change when it is necessary while still resisting it when you think it is not, and that beauty is important to you, but it’s not everything.

Conscientiousness concerns the way in which we control, regulate, and direct our impulses.

Your digital footprint suggests that you are random and fun to be around but can also plan and persist when life requires it. It appears that depending on the situation, you can make quick decisions or deliberate for longer if necessary.

Extraversion is marked by pronounced engagement with the external world, versus being comfortable with your own company.

Your digital footprint suggests that you enjoy and actively seek out social occasions, but would say that they’re not everything. You might say that sometimes it is nice to step back for a while and have a quiet night in.

Agreeableness reflects individual differences in concern with cooperation and social harmony.

Your digital footprint suggests that you get along well with others, especially once they have proved themselves to be trustworthy. You seem to have a healthy scepticism about others’ motives, but that doesn’t stop you from considering others to be basically honest and decent.

Neuroticism refers to the tendency to experience negative emotions.

Your digital footprint suggests that you are generally calm. You come across as someone who can feel emotional or stressed out by some experiences, but your feelings tend to be warranted by the situation.

Conclusions

Nice to know they think I’m so young 🙂 which probably is why I don’t get too many funeral adverts 🙂
He suggested also going to https://myaccount.google.com/ to check out what Google knows.
My advertisers!

 

Another suggestion was to go too https://www.facebook.com/ads/preferences  to see what advertisers are using their data on you for.

An interesting talk.

 

HealthFit app

HealthFit stroll I love the trail that the HealthFit App produces on the iPhone from my Workout app on the iWatch.

This trail is from a 2km stroll along the sea front at Cesarea on our little car tour of Puglia