Friday, February 09, 2007

Tesco in Arizona America - No British food here please!

Here is the latest on Tesco's bid to make the USA a healthy country. Text courtesy of The Arizona Republic

"The minisupermarkets, dubbed Fresh & Easy Neighborhood Market, will begin to open late this year in the Phoenix area and other Western cities. Tim Mason, Tesco USA chief executive officer, officially announced the Fresh & Easy name and revealed more details about its launch to Valley officials and business leaders.
The chain's emphasis will be on fresh produce and healthful, ready-to-eat meals sold for affordable prices but not British food. [My emphasis]

Mason said. "It is very deliberately designed to meet the needs of the 21st-century American consumer." In Tesco's eyes, those needs don't include smoking: The stores won't sell cigarettes or tobacco products
"We're going to encourage a healthy lifestyle," Mason said, adding that Tesco's private brand products won't contain added trans fats, artificial colours or flavours.

Thanks to Hugh for the pointer to Raving Lunancy who has the link to The Arizona Republic


Ellee said...

Hi Geoff, Nice Tesco Valentine's card you sent Sally, very, very funny. Hope you are having a lovely Valentine's Day in Dubai.

3:09 PM  
Ellee said...

Geoff, thanks for commenting on my post re divorce, I thought it might interest you, not sure if I understand your joke though :-)

Hope you have a lovely weekend, my mum is coming to stay, why not pop over for lunch on Monday.

7:26 PM  
Ellee said...

Geoff, have a great weekend walking with Simply Social, love to Sally too. I had forgotten that I have a meeting in Cambridge on Monday, maybe we can make the lunch another day.

11:38 AM  
Ellee said...

Geoff, I feel I am becoming your cyber stalker - why have you given up blogging?

10:01 PM  
Ellee said...

Geoff, I can't believe this is still your last post. Come on, you are my teacher.

6:19 PM  
Eddie said...

Hi Geoff.

I work for Tesco in Scotland, the link is to my blog that deals with the funny side of Tesco and the use of it's name.

Just Passing Through.


7:05 AM  

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