Inveterate dabbler in business, travel, gadgets & life

Podcasting and The BBC

This is to me is pretty amazing. the BBC has released some figures on his podcasting trials. these have revealed that in Feb 2006 there were 329,888 downloads of the Radio4 programme “Today’s 8.10 interview”. Note that the Radio4 reach is 10million per week (and I would guess a middle aged audience profile) so the podcasts represent quite a significant fraction of total listeners especially given how new podcasting is and what is involved in doing it.
The most downloaded podcast at the BBC was “Best Of Moyles” on Radio1 with 364,265 downloads. The show has a weekly reach of 6.66million listeners.

Thanks to memeorandum and EuroTelCoblog for alerting me.