Saturday, December 31, 2005

Disruption in the grocery market

Interesting article about the rise of Aldi and Lidl.

For me the attraction of Aldi is:-
Simplicity - No choice makes for quick shopping.
High Quality - because its their only offering the quality has to be good (compare to Tescos Value to Finest ranges).
Low price - Easily 1/3 to 1/2 of comparable offerings.
Steady pricing -
Fast Checkout

The Cambridge UK branch is certainly frequented by a very diverse range of people, millionaires to the poorest.

Its a pity that they are not allowed to expand faster since the UK government doesnt view them as a competitor to Tesco/Asda/Sainsbury. Apparently thas only about 2.2% of the UK grocery market with 278 stores

La chronique des Marchés en Rupture / Disruptive Markets : Hard Discount disruptions: ""


gawblimeyman said...

These cheap pikey supermarkets are brilliant, sure you haven't heard of many of the brand names, but in supermarkets abroad they're normal items for your weekly shop. Just because the brands aren't Batchelors or Heinz doesn't mean it's shit! I just wish they'd sell proper Coca Cola!
Must dash, I'm just off down to Tescos in the Elephant & Castle!

4:27 PM  

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